What does protecting a brand online look like from the inside?
In the final episode of the TMCH and Gandi video series, Catherine McGirr, Intellectual Property Manager at Laboratoire Puressentiel, shares how her team approaches brand protection as its digital presence grows.
Catherine explains how recording Laboratoire Puressentiel’s trademark with the TMCH supports its approach to online brand protection. Alongside domain monitoring and blocking measures, TMCH helps the brands stay informed about matching domain registrations and prepare for opportunities to register names that matter to the brand.
When responsibility for domain names is split between IP, IT and other teams, unclear priorities can slow down responses to potential threats. Her advice is to identify which domains need protection, clarify team responsibilities and regularly review priorities at risks change.
Catherine’s advice is simple: know what matters most to your brand, understand where the risks are and focus your efforts on where they can make the greatest difference.
Watch the fourth episode to hear Laboratoire Puressentiel’s perspective on building a more proactive approach to brand protection.