Trademark Holders are the individuals or entities and their designees (such as licensees or assignees) that have, or desire to have, their eligible trademark rights included in the Clearinghouse. A Trademark Holder can submit a Trademark Record on its own behalf or can submit a Trademark Record through a Trademark Agent as described below.
Trademark Agents are entities or individuals that act on behalf of Trademark Holders in order to submit and maintain Trademark Records on behalf of the Trademark Holders. In addition, the Trademark Agents will receive notifications regarding the sunrise services or trademark claims services on behalf of the Trademark Holders.
The Clearinghouse will accept registrations starting March 26.