The Trademark Claims service follows the Sunrise. It is a notification service –mandated by ICANN for all new gTLDs - to warn both domain name registrants as well as trademark holders of possible infringements. The service works as follows:
- A potential domain name registrant gets a warning notice when attempting to register a domain name that matches a trademark term in the TMCH.
- If, after receiving and accepting the notice, the domain name registrant does continue to register the domain name, the trademark holder with a corresponding mark will receive notification of the domain name registration, so they can take any appropriate action if they would like to.