Sunrise is an initial period of at least 30 days before domain names are offered to the general public. Trademark owners can take advantage of this pre-registration period to safeguard the domain name that matches their trademark.
All new gTLDs have to hold a Sunrise Period, and having a verified trademark entry in the Clearinghouse is the minimum requirement to participate in this pre-registration period.
- Trademark holders register their IP rights using a user-friendly web interface, or an agent of their choice.
- After verification, these rights are centrally stored and an SMD file is generated. This unique key can be used to register the corresponding domain name in any new gTLD, before general registrations open.
You only have to register your trademark record once to be able to participate in any of Sunrise Periods. Click here to see which TLDs now accept your SMD file for registering domain names during Sunrise.